We are pleased to announce that in the coming weeks we will be bringing you full details of the Accessorize 2013 range.
Hugely popular in 2012, we expect designs in the new collection to be even more successful.
With 2 style collections and innovative new designs for tablet, S4 and more we at Lazerbuilt are truly excited about this.
Keep your eye out for details of the full range.
Lazerbuilt is proud to announce the recent acquisition of the UK, Ireland and Channel Islands license to manufacture and sell gaming accessories featuring Nickelodeons Teenage Mutant Ninja Turtles. Work will begin on the product line in the immediate future and availability is expected September 2013, both in retail outlets and online.
Lazerbuilt is excited to add this iconic property to their portfolio. Considered one of the most popular kids television programmes of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. Now revitalized and boasting a fresh, CG-animated look, everyones favourite ninjas are back in an exciting, funny and action-packed television series.
Nickelodeons new animated series first launched in October 2012 and has become a hit with UK audiences. The series has already had the green light on the third series. Turtles action figures have been flying off the shelves since launch with videogame publishing giant Activision set to release new video games featuring the Turtles in the coming months. The product range from Lazerbuilt will be the latest addition to the Turtles-tempest taking over the country. Lazerbuilt also holds the digital accessories license for Nickelodeons SpongeBob SquarePants.
The newly released and highly anticipated Bench Autumn/Winter 2012 Look Book: Self Made contains a feature on our all new Bench Headphone collection. Our headphones were the only accessory to make it into the look book and we anticipate a lot of interest in these products which will be released in the near future.
The double page spread shows off the new products beautifully and the headphones themselves perfectly reflect the style direction chosen by Bench for their new collection: a look that is all clean lines. 'A blend of vibrant brights and earthy neutrals with the subtle, signature Bench detailing. Easy to wear, understated with an urban edge and distinctly Bench'.
The new headphones of course provide a sound quality that matches the excellent design 'Rich bass notes without compromise to the mid or high range and excellent clarity for a purer sound experience'.
Lazerbuilt is proud to announce the recent acquisition of the license to manufacture and sell Sonic the Hedgehog accessories for videogames and mobile devices.
Sonic has a loyal and passionate audience of 7 - 12 year boys and girls, that Lazerbuilt will be targeting with Nintendo 3DS and DS travel packs. However they will also be extending their target audience to include 18-40 males and females who are attracted to the history of Sonic and the retro gaming experience.
Ben Klarich, Lazerbuilt Key Accounts Manager said on becoming part of Sonics licensing programme: "It is a pleasure to have signed the Sonic license, particularly as a gamer who has been there since the beginning. I am excited to be working on innovative and interesting products for Sonic. There will be plenty of fans out there who are waiting for accessories which do the brand, and the hedgehog himself, justice."
Sissel Henno, Head of Brand Licensing for Sega Europe Ltd said: "We are delighted to team up with Lazerbuilt on Sonic accessories for videogames and mobiles. Lazerbuilt have a great degree of experience in developing accessories with globally recognised IPs, and we are looking forward to seeing the designs for the Sonic collection."
Lazerbuilt hold the Pan European license for Classic Sonic and Modern Sonic in gaming.
More exciting developments at Lazerbuilt has seen the high profile partnering with Accessorize to develop licensed technology accessories for wider retail.
This agreement just adds to the ever increasing portfolio of licenses that Lazerbuilt hold. Andrew Byatt, Product and Marketing Director of Lazerbuilt said. "We are delighted to win the Accessorize license and be part of the Accessorize brand extension programme. This represents an exciting opportunity to introduce an internationally recognised, ever evolving fashion brand to our ranges. With Lazerbuilt's superior tech accessory knowledge, and Accessorize's fashion forward thinking, this collaboration is a great match and we are confident that it will be a great success."
Accessorize holds a unique position on the high street with its inspirational, globally sourced, well-priced and good quality collection of fashion accessories. They recently undertook a major global licensing programme which saw Accessorize having products in new retail outlets separate from their own high street stores. Lazerbuilt saw this as a perfect opportunity to increase the strength of their portfolio so they applied for the license.
Helen Donaldson, Licensing manager, at Accessorize said, "Accessorize specialises in producing fun and on trend accessories for everyone, and we are very excited by the launch of these fantastic technology products, developed by Lazerbuilt, to complement our existing collections."
Hello Kitty is a loveable fashion brand based on feminine style, taste and a cute Kitten. Lazerbuilt have been working with San Rio for 4 years in the UK and this new licensing agreement covers much of the European territory. Andrew Byatt, Product and Marketing Director says "It is exciting to have grown our relationship with San Rio over the past few years, culminating in this new contract that sees our fantastic range reach a whole new set of markets".
With a target audience of girls aged 8-25yrs, it is not surprising Hello Kitty is half-billion-dollar a year franchise worldwide.
We look forward to this collaboration being a great success!
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