Lazerbuilt's strongest franchise with consistent evergreen performance in all accessories. A natural choice with a large and loyal fan base.
© Disney Where applicable: Based on the 'Winnie the Pooh' works by A.A.Milne and E.H Shepard.
$6 Billion worldwide retail sales
#1 Most valuable character in the world
98% awareness worldwide
Broad appeal tween Girls 6-11 years old and females 11+
Brand Values: Friendship, trust, Imagination, adventure and security.

