A lifestyle brand that captures the tween audience with its unique 'cute' and retro appeal.
© Disney Where applicable: Based on the 'Winnie the Pooh' works by A.A.Milne and E.H Shepard.
Iconic characters
Fashion forward designs
Has both fun and fashion aspects
A modern extension to the well established Winnie the Pooh and Mickey Mouse brand
Broad appeal to tweens and teens
